Revenue, machined to spec.
One number. One workflow that moves it. Proven before you commit.
Revlathe builds revenue systems for sales-led B2B companies of up to about 200 people, with defense and hardware first. I’m Seth Levanen, and I do the work myself: from the first call to the handoff.
Method
The LATHE method
Most AI projects fail at the start, because nobody can say what should change. Every Revlathe engagement runs through five gates, in order. If a gate fails, we stop there and fix that first, which is usually cheap.
- Locate the number
Hours, leads, revenue, errors, days in a stage. If we can’t name it, we don’t build.
- Assess repetition
Weekly work gets automated. One-time projects get parked.
- Test process and data
Two people, same task, same way, same data. If not, we fix the process before the tool.
- Hit list
High impact and low effort goes first. Everything else waits for phase two or gets a no.
- Earn the expansion
A two-to-four-week pilot against the number. We expand only once it hits.
Offers
Three ways to engage, in order
Each step is scoped before it starts and ends with something your team keeps. You can stop after any of them.
LATHE Audit
One week inside your CRM, pipeline and the task you want to change. We run the five gates on real data.
Pilot Sprint
Two to four weeks building one workflow around one number. AI does the repeated work; a person on your team approves anything that touches the CRM or a customer.
Ops Partner
For teams that want the next workflow and the next. Fixed monthly scope, one point of contact, measured the same way every month.
Pricing is scoped at the end of the five-gate check, once we both know what the work is.
Why teams hire Revlathe
- Instead of an agency
One operator who has carried a quota does the work. No junior team, no account manager.
- Instead of a HubSpot partner
Built around how your buyers buy, not around the software. The tool is a tolerance, not the spec.
- Instead of a full-time RevOps hire
Fixed scope, fixed price, working in weeks. Hire the person later, with a system already running.
- Instead of doing it yourself
One agreed number, measured at the start and reported at handoff. You’ll know whether it worked.
Who does the work
Built by a seller. Run by your team.
I’ve spent 26 years in B2B sales, more than ten of them inside engineering and tech startups, and the last several in battery power for drones and defense, as both a competitor and a supplier. I hold the HubSpot Revenue Operations certification.
In my most recent role I built the whole revenue system myself: ideal customer profile, tiered account scoring, deal stages, a line-item forecast, and the AI workflows for research, enrichment and outreach around them. Every CRM change ran through an approval step. That’s the same system Revlathe builds for you.
Defense and hardware are the flagship because that’s where the system was built and proven. Engineers notice when a seller gets the language wrong; I’ve sold to them long enough not to.
Not a fit
Revlathe isn’t for
- Enterprise teams. Above roughly 200 people the problem changes, and so does the right firm.
- Projects with no number. If nothing is measured today, the first job is measuring, not automating.
- “Just build me an AI agent.” A tool without a task it replaces is a demo, and demos don’t move revenue.
- Replacing your sales team. The system makes sellers faster. People still make the calls.
Start here
Five questions. Two minutes. You’ll know before we talk.
The five-gate check runs the LATHE method on your own task and shows the result on the page. No email needed to see it.